It's an excellent example of hacking a social system, merely as a prank and with no damage to any individual, and follows a long history that goes back to MIT hacking (http://hacks.mit.edu/ and http://www.catb.org/jargon/html/meaning-of-hack.html).

In other words, it has a lot to do with "hackers" and is a very interesting and relevant piece of history. I agree it won't help you start your startup though; get back to building things and talking to people! :-)