You read an analyst report from Goldman saying "we like apple going into the fall, you should buy apple." This is back when Apple is $500-600 a share. That's just the worst advice. You know what would be a lot better for a small investor? If you're bullish on Apple, go buy the at-the-money call spread. It will cost you a fraction of the share price and let you capture $5, 10, 20+ in upside if Apple moves up (depending on how much you want to pay for the spread). Anyway, this is obviously a subject I'm passionate about :)
Congrats again, guys. Enjoy the spike today, HN front page is still the 52 week high on all of our traffic charts!