It's worth remembering that the number of women in the tech industry tracks pretty well with the number of women in the tech industry training pipeline.
There are a lot of men in the industry who come from an alternative training pipeline. Brash men without CS degrees (like me) have no problem applying to listings having "CS or equivalent" as a requirement.
And yet the net percentage of women tracks pretty well with that in the training pipeline. So perhaps that doesn't skew things as much as you might think.
Given that the gender gap is observable in high school, I'm going to go out on a limb and suggest that the language in job postings doesn't affect the decisions of your average sixteen year old girl.
