Take for instance an elliptical machine I own (it's about 4-5x the price of the cheapest ones, so I guess we can call it "mid-range"). The heart-rate monitor on it is almost worse than useless. Sometimes it will report 200 BPM when I'm not holding the sensors. Sometimes it will under-report for long periods (e.g. reporting < 120 in the middle of a session, where I'm fairly confident my actual heart rate is around 150). I would not recommend relying on these things much.
That said, I think the general idea is not a bad one; we could definitely use more data to analyse. It's just that equipment that gets sold to the public is pretty erratic at the time of writing.