What separates you from myriad other staffing agencies? Is it backend tech to reduce overhead? I know you have a great welcoming design etc but could you expand on new tech or other innovations you've made to beat out the "dinosaurs"?
We have two big differentiators towards staffing agencies. 1.) Online Marketplace: If you go to an agency they think about your request, make you an offer and afterwards find suitable employees for you. If you go to us, we just route your job to the employee profiles in our database, they respond if they are interested and for what wage, and you receive a list of potential employees with different prices, that you may or may not book. 2.) Software Technology: Agencies do pretty much everything by hand. The have software to manage their processes, but they don't really automize any processes. We try to automize every single step. Right now we just take a look at every new customer request and if the customer has no special needs our software does the rest (job routing, automatically sending emails, sending working contracts, exchanging contact data, reminding to upload workingsheet, etc.)
So basically our competitors have an agency business model where the agencies employees do all the work. We have an online marketplace business model where the software does all the work.
I just realized that I was thoroughly confused when making my original post -- instead of clicking your logo, I googled your name and ended up at a US company by the same name. Now that I see your instaff.jobs site I can clearly see the tech focus.
Do you plan to remain solely focused on trade fairs and such? Did you focus on a narrow niche just for the SEO and client acquisition aspect? Are you planning to expand into other areas now?
How much did joining the accelerator program actually help you in reaching that goal?
We only gave up 5 % of equity, so it was overall a very fair deal.