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0 pointsjostmey11y ago0 comments

What's wrong with it? It irritates the consumer by making you feel like you are being played with. It really turned me off.

0 comments

gokhan11y ago

Here's the text:

Thanks for signing up for an invite to join Sway Preview. We've reserved a spot for you.

Hate to wait? Follow us and tweet why you're excited to use Sway, for a chance at earlier access.

I would give out invites first to people telling the world why they're excited to use my product. It's better for my product, really, what's wrong with it? They don't force you to tweet to get an invite, that would be different (and tactically, but not morally, wrong).

have_faith11y ago

> It's better for my product

I think that's it. Asking me for free advertising for a product I haven't even had the chance to use feels like you just want to use me to promote your product, no one wants to feel used even if that means getting something out of it.

anigbrowl11y ago

I would give out invites first to people telling the world why they're excited to use my product.

...before they've used it. It's deceptive marketing in that sense. I was surprised and annoyed when Ello wanted me to to promote in exchange for early access, after all that aspirational talk in their manifesto.

bhartzer11y ago

I agree, shouldn't a new service (especially one from Microsoft) be able to get traction without asking people to use another social network to help publicize itself?

efiftythree11y ago

The need for marketing does not go away when you become as big as Microsoft and what larger marketing platform is there in todays world than social media. I'm confused by the number of folks on HN who are confused by the use of social media for marketing.

ZoFreX11y ago

Especially given how many small startup / tech products don't let you sign up without Tweeting about them - at least it's optional in this case!

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