Creating media has never been as cheap as today. My ex roommate has been playing in bands ever since I got to know him. First recordings were done on 6 track tape recorder an replicated to cassette. Then the first, big towers were capable of recording a handful of tracks with low quality. Now, all he needs to go and make solid recordings is a laptop and a semi-professional external sound card. The distribution costs drop to zero on the internet.
The equipment he uses to record is much cheaper than the room they rent for the band and the instruments.
People that create media for the sake of creating media can do so at an unprecedented scale. The issue is with those that want to make a living of being a media creator.