While observing 50 users so far I notice that the user engagement seems to terminate after they run the job for the first time. Even if it is successful. Some users run it a few more times but the result is the same, they leave and never come back or they come back run a job and leave again. Another observation is that 30 out of 50 users never created any jobs (they must label the pdf using the web app before extraction can happen, I explain how to do it in the demo video).
Even reaching out to all 50 users asking if I could help them, I got one reply. Here's what one of my user said
"Give that your subscription packages allow customers to run a certain number of jobs, it’d be important to me as a customer to know that I don’t waste jobs trying to figure out what data are captured every time and refining the same job until I get it right. "
Is limiting the free trial to 10 jobs per user be the cause of engagement terminating after running a few jobs? I reached out to the user to see how they would respond to having no limits.
Are people having trouble with just figuring out how to use the tool evidence by a over 60% inactivity? Whats more frustrating is that they do not respond to my email queries where I ask them if they need help.
I would like to study more about user engagements and creating a business model that will get users to engage with the product in order to reach a key activation metric to find value in the product.
