Apparently they still sell the Paperwhite 2 (same price), so people in those countries would probably buy that. I think making Paperwhite 2 100 bucks without changing its specifications would have been a better choice than to create a new Kindle version all together. Light is, as you said, essential and not only in Finland. Most people read books in bed, and light is essential there too. I can't imagine using Kindle without the front light.