> iPods were fun to use, iPhones had enough UI]
    > differentiation with things like blackberries to be
    > "different".

These things are true only in hindsight. When the iPod came out, how would it ever compare to the Nomad? How was a phone that had no keyboard going to compete with people's beloved Blackberrys?

    > the Apple Watch doesn't seem to have that

I'm wrong a lot, but I'll be amazed if that's a comment you can stand by a month after it's in consumers' hands.

> Maybe the Zoom-UI

The ZoomUI looked terrible to me. After years of huge iPads with only 4 icons across on it, because that supposedly makes them easier to use, the tiny tight grocery fruit pack of the icons looks like a usability nightmare. Fiddling with the knob (it's not a crown, crowns have specific functions in watches) also looks like a terrible time with every interaction. There's so many other ways they could have gone with it, and it's like they chose the wrong way just to be different.

> But there seems to be little differentiation.

The thing that's really interesting to me is that there's a million different ways Apple could have gone with their watch, and instead they just arrived at an Apple version of what's been going on in Android land for a while now.