Why do tech companies and media have to compartmentalize business into discrete iterations? This isn't software; we have some larger events that can act as Game Changers, but there's more continuity in the evolution of tech business than what seems to be perceived.
People reading this should instead take note that Farhad is pushing a web 2.5 theory and therefore might be more receptive to pitches that fit his outlook.
His job is to filter out all the noise to present a semi-coherent view of the tech scene to upper-to-middle class consumers. Concepts like web 2.5 are his way of guiding the reader through a world they're probably only visiting.
I have a blog and a product site, and I register people for downloadable evals. This stuff seems like overkill. Am I wrong?
I've been a happy $20 a month user of CrazyEgg for years prior to introducing my web application, mostly for working on the visitor-to-downloadable-trial conversion. It works wonderfully. If you search my blog you'll find a few examples of where it helped me.
Example: http://www.kalzumeus.com/2007/04/20/crazyegg-vs-google-analy...
If you have a process where you try to get users from one page to another, no matter if you want users to sign up or just continue reading, or click on your contact information Crazy Egg is invaluable. Often you will start to see how you are bleeding users, by distracting them from the goals you want for them, or they have for themselves.
It is keep and the have a money back guarantee. And I don't work for them I just use them a lot.
Anyone else have experience with Clicktale or CrazyEgg? Do you find it useful for improving your visitor conversion rates?
