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0 pointslnanek211y ago0 comments

I think you are kind of missing what the hard part is for many people, which is not choosing where to put the savings, it is choosing to save at all. Many live paycheck to paycheck, even go deep into debt on credit cards and payday loans. There's a whole broad class of apps like Mint, where it will show you all your costs and income and give you tips about how to reduce your spending, save more, refinance debt, etc..

Then there's a whole broad class of lifestyle apps that could be written, like a saving social network where you are socially rewarded for not spending a lot, win status in a game, etc.. E.g. maybe an app where you make a bet with a friend, if you spend under $100 on food this week, they owe you $100, and vice-a-versa. That would keep you both watching your spending and actually having something to save.

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deet11y ago

As nerfhammer mentions, for some reason YC focused on the "invest" side of "It’s too hard to find good ways to save and invest" in their description. It would be good if they clarified that that's really what they intended.

I find this confusing as well because while simpler investment mechanisms would help some people who already have money to invest, for the majority of people getting this initial money is the problem.

It's improvements in personal finance tools and systems to help people make better decisions that let them save (and hence invest more) that could make the most difference for the most people. It doesn't necessarily have to be games or social networks though. Even just presenting the right information at the right time could work.

nerfhammer11y ago

Notwithstanding as written YC's description seems to match exactly what these companies are doing:

> Most people either pick individual stocks and bonds and expose themselves to high volatility, or pay very high fees to mutual fund managers and lose to the index anyway. Most people are also non-experts when it comes to portfolio rebalancing and tax optimization.

> This seems to us like something software should help solve. We’d like to see new services that make it possible to invest in super low-cost index funds (in a normal account or a retirement account), do some customization around individual stocks, and otherwise set it and forget it.

Basically exactly what those companies are doing.

x0x011y ago

You're supposing that saving is a potential choice. Even a glance at income numbers in the US would fix that for you. For example, median household income as of 2012 is where it was in 1989 [1]. Of the increasing small middle with the ability to save, they seem to be pretty well served already.

[1] http://billmoyers.com/2013/09/20/by-the-numbers-the-incredib...

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