They were a leading speculative design studio, not another manufacturer of printers. Coming from a different place, more similar to how sci-fi stokes the fires. I'm shocked and sad that they went under given that they had been doing consulting for years. I wonder how taking VC last year affected this.

But not shocked that Little Printer or the Berg Cloud was commercially unsuccessful. Perhaps they just bet a little too much thinking that their excellent design and particular approach would translate to enough value for enough people.