There is a widespread belief that customers don't give feedback today because they feel that businesses don't listen. It doesn't help that giving feedback today is not easy; there is no simple and consistent way of doing it, so the users don't bother. Businesses don't seem to listen because they usually don't focus on feedback (studies show that small businesses are not aware of the costs of aquiring customers vs retaining them) so it's a vicious cycle.
Our hypotesis (that we are going to test next) is that:
1. Providing an easy and consistent way to submit feedback across all local businesses will lower the barrier to the point where some users will start using it.
2. Providing an easy way for businesses to receive and respond to feedback via known tools (email) will improve the level of response. Also by being the intermediary, we can act on behalf of the consumer to help close the communication loop.
