At the moment it seems to be invite only and asks for a twitter account, so that probably puts up enough of a barrier to casual trolls, others can be weeded out. Also I believe sites like facebook will sometimes ask for ID validation so that might not be a total showstopper.
In reality most sites that are ostensibly for "everyone" like reddit or tumblr end up being dominated by certain demographics and thus start to repel others. If they are smart they will make sure the demographic of women that they most appeal to are those with high disposable incomes or influence who are of the most value to advertisers.