Ah. Thought not.
I have no issue with meditation or mindfulness.
I have huge issues with trying to combine them with for-profit strive-and-drive hit-the-goals success culture. To me, that's a contradictory and frankly crazy-making combination.
The last time I saw something similar was when Lululemon tried to make yoga-culture and positivity obligatory. That was not so successful at making employees treat each other well:
http://www.huffingtonpost.com/stewart-j-lawrence/when-yogis-...
I don't doubt Asana is a cool place to work. But I don't think it's necessary to use jargon from other cultures and spiritual traditions to make people happy and get stuff done.
I find the approach culty and creepy, and unless rewards are being distributed with the workload, I also question whether it's fully informed at best - or entirely sincere, at worst.
Also the lululemon piece seemed to be about the company creating a marketing campaign with whatever made-up version of yoga most improved sales, which seems far from the internal practices that are discussed in this article.
On the other hand, maybe workplaces can't help but promote certain culturally motivated practices, whether they can help it or not? A company that endorses crunch time and regular over time, has already tacitly endorsed a certain philosophy and culture when it comes to how people should be managed and how productivity is leveraged.
It's not as if they're talking about practicing Ganesh worship.
(I refer just to the noun-form "mindfullness" and not all forms of the word, e.g. "to be mindful of [some specific thing]".)
Reading the article made "Asana" sound less like a business and more like a slightly creepy cult. Which, hey, if that helps them make money then more power to them, but they should be very careful that this kind of thing (meditating before meetings?) doesn't start turning into discriminatory hiring practices.
I can't believe that a company that dog foods its own product to develop the product isn't easier to use. I know everyone has different styles of working and organizing data, but for me, Asana is so bad...