We understood we might be limiting ourselves in other industries, but it was also a contributing factor that restaurants make up a larger market.

That is however this intuition can causes you get stretched thin. Obviously, you shouldn't focus on a niche that is too small. There is a balance to strike.

In the past, however I think a lot of people ( including myself ) were trying to play too save. Placing a focused bet would have helped me a couple of times in the past.