Testing a New Way to Discover and Buy Products on Facebook (opens in new tab)

If I were Facebook I'd want to control the entire process. I imagine for the majority of their users it will be easier to simply get a credit card on file and use that moving forward.

WRT get a credit card on file. Why would Facebook outsource storing payment information?

Have any of the big players (Google, Apple, Facebook, Amazon, etc) allowed you to pay with a third party payment provider?

I actually think that could be a decent way to balance the fact that people don't want to see ads with the fact that FB has to have ads in order to make money. As long as they did it in a way that didn't disrupt the user experience too much

Unsurprisingly enough, that's already patented, as far as the image mapping to purchase process is concerned. I believe by Amazon, though.

Shopping experience on amazon seems much better but to counter-argue: 1) incremental sales are gold and 2) I'd say getting a sale actually provides a huge opportunity to cross-sell/engage.

I'm guessing this wont do well for mainstream, amazon-style commerce but could find some niches like impulse buys, donations, tickets, etc.

Ask them about it: https://www.facebook.com/LollyWollyDoodle

Advertisers are still paying for the ads, so probably not.

When people stop buying things on Facebook

They have yet to do so, and Facebook ads remain lucrative.

They just omit the identity of the suggestor..