Isn't it better to have passionate users who love using your service along with haters that love to hate you as opposed to having a market that just kinda likes you. That said you can tone down the nazi-ism while having dog whistle trigerring http://en.m.wikipedia.org/wiki/Dog-whistle_politics with something like PC Master Build or PC Uber Class (I'm not in marketing but there's something that works in there).