At best, this is a religious point of view, and at worst it's also a matter of being part of the in-group - which means this opinion is calcified because it's a critical part of these programmers' identity.
I generally don't like to comment on these kinds of threads anymore than I would on political or religious ones. However, this thread is about outreach to people outside of the cult. Continually forcing the impression of being a cult might well serve to recruit more followers, but I'm wondering: does it really have to be a dogmatic movement? Isn't the larger opportunity here to try and reach another kind of person?
I know there's a taboo in this community about addressing aggressiveness and arrogance, and maybe that's an excellent policy to prevent flame wars. However, I think it's a mistake to overshoot this target by accepting abrasiveness and fervor as valid replacements for reason and reflection.