Yudkowsky certainly hasn't invented the many worlds interpretation, which was originally formulated by the physicist Hugh Everett in 1957. Even though originally scorned, in the more recent times it has gained popularity among physicists. The series of blog posts by Yudkowsky are (in my opinion, at least) a persuasive argument in its favor against the competing interpretations, and are very much recommended reading for anyone who would like to better understand the issue.