"While I appreciate you asking for my expert opinion on your business plan, your insistence that I sign a wantrepreneur NDA means I will pass."
Although I agree that your blog should target people who actually fall within your target audience--who are almost always a subset of "businesses and people with real money"--I'm curious why you think that's the reason that article did well.
Did it have a higher conversion rate than previous, similar articles?
I wonder if the click-bait-ish title was inspired by that post
The first article talked about the product offering throughout, this article doesn't even mention their company/product name. There was nothing in the second article that made me wonder what they did; in the first article I was interested in what their obvious value prop was.
Tip: write each blog post like it may or may not be a person's very first interaction with your company. Write for both audiences.
A better approach would be a controlled experiment. Divide your non-converting visitors into two groups, and run ads for only one. Then compare the results.
It's very likely that someone who runs a website and is reading Hacker News will be using Stripe, so this is an incredibly targeted audience for that service. Maybe not such an externally valid case study, but interesting none the less.
>The subject matter of the post drove businesses with real money to our site.
...from Hacker News? Anyone else find this rather contradictory?