Some interesting points but I think this is poorly-conceived. Apple dropped a ton of new interesting things last week, I'd much rather think about that than how Jobs worshipers are dumb.
About Apple not deserving the scrutiny - if we're talking about some of the more mundane aspects of the company, I agree. The construction materials used in their retail stores, for example. But otherwise, it's a unique organization in many respects and that's why it gets so much attention. I used to get crabby about that too but I realize now that it's not worth fighting.
The fruit is doing interesting things. If the way people talk about the fruit is dumb or annoying, listen to a different conversation.
