> ...workflow is a little confusing at first - Not "plug-and-play".

Agreed. It took me some time to get used to it, but after that I've come to really like it and recommend it to many companies. (Occasionally I even do the setup as a short-term consulting job.)

> Still requires a little working knowledge about Google Analytics.

Definitely. A tool is only helpful if you know the thing you're using it on.