"All those people" are responsible for a public API; in this case, it is a text-based api over HTTP only, meant for human consumption, but it's an API nonetheless. This app does not bypass that API. If they don't like how the API is being used, they need to change it; but of course you can't close it completely. This is the analog hole of the Internet.
Web browsers are just a client for that particular kind of API. It's ridiculous to limit which clients can access an API, as long as they do so correctly. Of course, you can make it difficult or impossible for unapproved clients to access the API, that will achieve the goal; that's what DRM does. But by not putting those controls on the API you're allowing new competing clients to connect with it.