If that's your goal (which is a good, but again could use a marketing brain), it's pretty easy to make a list of what needs to exist/happen for that goal to succeed. To me, it's hard to argue that "try a radically different way of developing the product/company" should be ANYWHERE on that list, any more than "run a kickstarter campaign for every new feature" should be on Kickstarter's list or "we should outsource all of our product development" should be on oDesk's list. To me, it looks like adding a ton of unnecessary risk, though it certainly does tell a nice "we're eating our own dogfood" story. But, heck-- I've been wrong plenty before.