Google Maps definitely made traffic-based time estimates for routes and (AFAICT) also made route choices based on traffic before the Waze acquisition, though its traffic data has gotten better since the Waze acquisition (particularly, it extends to more non-freeway routes) and it has more information on the source of traffic problems (which appears to be largely directly because of Waze, since it credits information to its source and "reported by Waze" seems to be by far the most common source of most kinds of reports).