However, in the last week, two CEOs of different start-ups that I was interviewing for a book I am writing refused to provide me with screenshots of their products to publish in the book. Both said their user interface is a trade secret that they did not want to share.
I cannot figure out if they are being naive (for missing out on an advertising opportunity) or I am being naive (for being ready to give away my own company's "trade secrets").
Any advice on what I should do?
