Harvard University's endowment is the largest out of any university in the world. They have literally no incentive to squeeze matriculants, and have been increasing their financial aid pool whenever they can.

You really don't know what you're talking about. Harvard is trying as hard as it can to not be an elitist club. They regularly review admissions policies so as to avoid giving the appearance of favoritism towards alums.

They really are trying to be the best university in the world.