If anyone could be accused of linkbaiting it would be Neward since he wrote the original article titled "The Vietnam of Computer Science". But I think it's less useful to think of the war analogy as linkbait than as a didactic tool to bring attention to aspects of ORM use that Neward wished to highlight. Creating effective analogies is the same strategy used by good teachers the world over.

The Vietnam analogy is bad in many respects but I can see where they're coming from. ORM was a battlefield, many faught hard (including myself) and ended up walking way disgusted and defeated at the same time.