With fast lane proposals, additional cost gets pushed back to successful websites. So for example, when Netflix pays a toll to Comcast, that additional cost is distributed among all the users of Netflix even if they're not doing business with Comcast. How does this work to support a market where consumer choice rewards efficient ISPs? It basically makes the market for network connections look more like the healthcare market where a fundamental problem in it's efficiency is how endpoint costs are highly disconnected from how efficient individual players in the market are operating.