The point of it being a communications platform is that there is an infinite variety of cases of exactly that kind of problem, potentially leading to an infinite variety of 'targeted' laws. Aside from the incredible inefficiency of attempting to deal with them one at a time, practically speaking it is just not going to happen.
Cable companies will not have any incentive to specifically demand payment from small entities like that. They will just degrade the service they provide for everyone, and make special cases for those who pay the appropriate amount of money.
This will massively damage the internet as a communications platform, it will cause huge problems for small content creators who are trying to get a start, and the need to make deals with a wide range of ISPs will crush small businesses, and startup entrepreneurs.
Netflix is a fantastic example of this.
It is, right now, big enough to be able to move largish amounts of money around to solve its delivery problem. A few years ago, it was not, and - this is important - it would never have gotten to the size it is if the anti-NN measures that are being proposed now were taken back then.
Snapchat, WhatsApp, the list goes on for companies that started small, and were able to grow because they did not need to pay ISPs individually to have their content delivered to the ISPs customers.
MineCraft has been responsible for millions of downloads of its product, probably causing Comcast customers to consume thousands of GB of bandwidth from Comcast. At what point would the distributors of MineCraft have needed to pay Comcast a bribe to ensure its bits were delivered without interruption?
You are either being very disingenuous regarding the effect of these measures, or you genuinely do not understand them.
Assuming it is the latter, i suggest you do a little more reading.