> There's nothing magical about the medical field, that makes approaches developed elsewhere somewhat irrelevant there.
There absolutely is something different about medicine: consumers' participation in the medical market is involuntary. We don't see doctors because we want to see doctors, we see doctors because if we don't, we will be maimed or killed by disease or dysfunction.
By the time people are seeking a doctor, they're often not in any position to evaluate the market--if a real market for medicine even exists where they live--and weigh the reputations or contractual demands of several doctors before choosing one. They're in pain, they're suffering, and they need a doctor now. That's very different than buying a watch on Amazon.
