If you had two truly distinct cable options, say Comcast and TascCom. Your friends with Comcast say Netflix sux, low quality, lots of problems. Your friends with TascCom say netflix is awesome, great HD content, too bad there's only like 8 3D movies! You'll sign up for TascCom. Comcast's board will get angry they're losing customers, and fix their interconnects. But it's all a dream, there is no TascCom, there's only Comcast.