TWC definitely did it because of Google Fiber, too. They started doing this right around the time Google made it clear it's not just an "experiment" anymore, and they were starting to get a lot of media attention.
I strongly urge people that if they have to choose between Google Fiber and AT&T or Comcast or any of these other guys who've frustrated you for years and couldn't care less about you until Google Fiber arrived, to dump them immediately and go with Google Fiber anyway, even they are matching speeds and prices by then.
They don't deserve you as a customer anymore, and they wouldn't have given you this speed were it not for Google Fiber. So Google Fiber deserves to be rewarded with customers because of that, and Comcast/TWC/AT&T does not.
If Google Fiber isn't rewarded with customers for its fiber expansion, then it might die, and then what do you think will happen then? Comcast/etc will go back to their shitty services once again and not care one bit about upgrading anymore, and we'll be in the same situation we are now 5-10 years from now, or perhaps much worse if there's no net neutrality anymore, and all the current telco cartel boys get to bully small start-ups without any fear of any real competition that might not do that, and without having to risk losing customers again. That's why you should quit them immediately.