Your computer asks your ISP's DNS server for the record. If your ISP has it cached you're golden, but it turns out it probably isn't. So your ISP needs to go to ask the hampsterdance.com DNS server directly. If that server is in the United States then you're stuck waiting 133ms in one direction, 133ms back- you've now added a quarter of a second to that page loaded.
Using a DNS CDN means that 266ms ends up being 15ms (keep in mind that these guys also peer with local ISPs to make things even faster).