Thanks for the feedback. I agree we should be clearer in regards to how it works. I'll put an example up there over the next couple of days.
In regards to the setup fee. We spend a bit of time before on-boarding where we get to know who is receiving leads in a team and who you are targeting. We didn't want to exclude small companies who start small and grow big and in some cases they were only using 1-5 leads a week. With an account balance it meant they didn't drop off after a couple of weeks and continued to receive leads until they had chance to see benefit.
At first we were all about the £1,000 per month minimum spend. Then we realised that two of our users spending that spent no more than £100 on their first invoice.
