Relax, man! He's just talking about the realities of marketing.

For many, it's not so much Organic/Natural vs. big-bad industry/science. A lot of the organic and/or local stuff is fresher and tastes better. Not all of it will be, though. But if someone can make some money convincing people that it is, then someone will. That's just the market.

Actually, I think people should go by taste. We have only a partial understanding of food and our metabolism, but we've probably evolved very keen ways of determining what food is good for us. The only conscious attention we probably need has to do with moderation. (Otherwise, I'd eat a box of ice cream sandwiches every day!)