That said, it's likely a novel implementation of injection moulding technique for this particular application, and so I don't mean to sound like I'm denigrating it - but it doesn't seem accurate to frame it as a successor to 3D printing (as the original HN title did).
Edit: relevant patents assigned to the founder of the Kickstarter campaign - WO1994016911A1, WO1995004666A1; this is definitely injection moulding
It sounds like a mashup of injection molding and lost wax casting (what they call "lost core molding").
Sounds rather like they're throwing in some buzz words to make their plastic moulded wheel sound cool.
3Drsr Technology sets designers free to make amazingly complex hollow structural parts quickly and at reasonable cost.