Unfortunately, my Amazon search and Google fu isn't good enough to find the book I learned most of this from, but if you're really interested in this, it requires a book level and length treatment. E.g. did you known Owens Corning has a mark regarding the color pink? (Only, or at least originally in the context of insulation.)

In between, I'm not sure, but try the usual suspects like Wikipedia: https://en.wikipedia.org/wiki/Trademark