This Crowdtilt will fund a focussed crowdsourced security assessment (otherwise
known as a bug bounty) on OpenSSL.
...
Security crowdsourcing company Bugcrowd will organize a “sprint bounty;”
coordinating and incentivising the security research community to thoroughly
test OpenSSL for potential security concerns.
I'm a little worried this is just PR move for Bugcrowd, but it might be genuinely useful in producing a bunch of bug reports for holes not discovered yet.
(Having said that, if you're a blackhat the amount you'd get selling or using anything you found would eclipse whatever Bugcrowd would pay you... But that'd happen regardless if this ran or not.)