Right now there's
relatively little risk in credit and identity theft, because people are usually mostly made whole after an event.
As more criminals pour through the holes opened by the NSA and their ilk, it will become difficult and then impossible for most of those victims to be made whole.
At that point you can easily sell security, privacy and good government. That is, if it isn't taken violently at the point of a pitchfork. [Hey, NSA, have you reinforced your buildings?]
