A sentiment search engine. Suppose you type the name of a restaurant/camera/hotels/protein supplement etc. - you will get a condensed graphical view of with "sentiment scores" in different categories based on what real customers have been saying around the internet. E.g for an iphone, entities might be battery, display etc.
Data is scraped from individual reviews, shopping sites etc. Additionally you get information about the original source of information so you can carry further research if you want to.
So in short, it can be the default go to place for any kind of reviews.