Honest question: Why? What does this even mean? What makes a font "awful"? Surely this is a matter of personal taste and/or collective fashions?

I guess I'm an outlier since it's become cool to be a font nerd, but I really do not give a shit about typefaces. Except for difficult-to-read cursive scripts, pretty much everything looks fine. I find it difficult to conceive of how so many people get so worked up over this stuff.