Ask HN: tool to measure clicks/events/conversions?

You should check your GA installation as it should work properly.

However, give Mixpanel and Kissmetrics a try (they both offer free tiers and are fantastic tools)

Check for heapanalytics.com ..awesome eventing framework

Guys, perfect suggestions, thanks.

Looks like all of them share the same solution, but not the same approach. The one that I'm really impressed is Heap Analytics.

Definitely check out Mixpanel.

With respect to GA reports being confusing - while that may be the case, I wonder how much of that is an education issue.

If you haven't checked them out yet, Justin Cutroni has quite a few helpful posts on Event tracking: http://cutroni.com/blog/category/event-tracking/

Hope that's helpful.

http://looker.com/ - up and coming. I've used google analytics and mixpanel. Google analytics is pretty basic.

Looker is really powerful and only marginally harder to use than mixpanel. Mixpanel is slightly easier to use, but much less powerful and flexible.

For email you should check out Toutapp, which has worked out really well for us.

GA is what we use for our site though

GoSquared offers event tracking and has a ridiculously simple API to integrate with. No free plans but I think they still have a 14 day trial. Mixpanel is awesome for any kind of phone apps (in addition to regular web funnels).