I believe the OP, I don't mind sharing my own stats, we're somewhere between 10 and 15 K uniques daily, google has us pegged at about 100k uniques (don't ask me what they're smoking there, probably something to do with subdomains), here is the alexa graph comparing ww.com and schoolrack.com, you can draw your own conclusions.

http://alexa.com/siteinfo/schoolrack.com+ww.com

A tripling of your traffic in 30 days during the 'off' season is a pretty good showing in my book, as long as it wasn't when coming from '10' users to '30' users :)