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0 pointsawj12y ago0 comments

If your UI requires that users "be attentive" just to discover the content you're trying to convey, then your UI is awful and the user's failure to see it is entirely your fault.

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3 comments · 1 top-level

ryannevius12y ago· 2 in thread

Well said. I blame it partially on designer groupthink.

Of course design elements (color, typeface, white space, etc) are important...but visitors of your site are interested in consuming content NOW (not a few seconds form now). People are lazy.

aasarava12y ago

Actually, I'm inclined to bet this was one designer's concept and not the work of many people reviewing prototypes and giving feedback.

Design-by-group tends to produce boring, cluttered, seen-it-before layouts with little innovation. This seems to be on the completely opposite end of the spectrum -- with no one saying, "Uh, wait -- I think you need to make it clear that you can scroll for more info."

(And also: "Uh, I'm not sure developers are going to take kindly to Google requesting access to their microphones so soon after the NSA revelations.")

judk12y ago

That's not actually what "groupthink" means, so you aren't really disagreeing.

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