Automate your Ad Analytics Spreadsheets (opens in new tab)

I'm curious what the demand for these kinds of things are in the ad industry. I'm working on a major external reporting intake system/management/analysis platform for the publisher I work for that involves parsing reports/accessing APIs and aggregating the information into one place.

The big players (optimizers) seem to be doing about the same thing, but with their own value added features. I've literally seen no open source or independent platform do this though, and I'm not interested in paying for a vendor locked in solution. I've started working on a project on my own that does this, but I'm not really motivated by it because I don't know enough about the industry to see if its a problem for other publishers.

Looks interesting. Fighting with Google API can be a real PITA from my limited experience.

Can you guys help us figure out the kind of stats we should be getting out of FB/Google? Also, would be nice if you can push stats to our graphite server. Is something like this (or maybe webhooks) possible?

This looks very straightforward. What API's do you support?

does a client send you their entire adwords campaign?

This is such a necessary service. I had a client where we banged our heads against the wall trying to automate this - we basically had to hire someone specifically to put these together every week.

In all honesty, I don't see who would use a service like this apart from very small time advertisers, but It'd be interesting in knowing how you piece together the reports, is it automated?

Great idea for a startup! I've struggled with this in the past.