It could be a new tech. While there are quite a few BMS chips available around, from a bunch of companies [
http://liionbms.com/html/BMS_IC_table.html ] it is possible that they did some careful research onto what charging cycles are used in these products and found charging cycles that work even better for particular battery chemistries.
On the other hand, research is tough and it is so much easier to learn about the existence of a few hot words (like BMS), file a provisional patent and smooth-talk an investor or two with 'BatteryOS platform' . Considering that they are comparing their charging cycle with the "conventional" charger and throw words like "Chevy Volt, which only charges its battery to 50 percent capacity" I'm finding this scenario as a more likely one.
Still. It is not like I wouldn't like having more well designed LiIon BMS/charger combos on the market! There aren't many available and it's always nice to have more choice! So good luck!