Amen, I have personally experience how much better I enjoy working on something when I don't necessarily need to worry about monetizing it. In my mind, my non-profit work is immensely more successful and rewarding because everyone involved are doing it because they just really want to.

It requires a very different way of thinking and looking at things. Money is a metric often used to measure success. Even in non-profits people start to get "metric driven", but I feel that somehow belittles my efforts.

Truth be told, money is work + luck. The only metric that I like to look at is, am I doing what I can. Random dehumanizing metrics be damned, you can't measure everything!